Google Certified Adwords Experts
Can anyone do Paid Search (formerly known as Pay Per Click/PPC)? Sure.
Can just anyone get results? No.
Led by our in-house genius, Aprile Parella, we run our campaigns like a day trader. We find the times when your competitors run out of money and compete aggressively for the spot. We are smart with your ad spend. We find the leads, the clicks and help you generate more sales. Easy. No salesman on the street.
The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns and the logic behind them can be summarized simply: you bid for ad placement in a search engine's sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.
Display Ads are different than Ad Words in that the ad is accompanied by art. Ads are placed strategically where your customers are. We are aided by dashboards that tell us where to find your buyers. As they say, "We go where you go!"
Retargeting is online banner advertising that appears in your customers' searches after “abandoning the page" or the shopping cart. A gentle reminder to your online customer and it gets results.